Privacy Policy
Effective Date: 7-29-2025
This Privacy Policy governs the manner in which the website collects, uses, maintains, and discloses information collected from users (each, a “User”) of the website (“Site”). This privacy policy applies to the Site and all services offered by East Texas Orthodontics.
WHAT INFORMATION DO WE COLLECT?
We may collect personal identification information from Users in a variety of ways, including, but not limited to:
• When Users visit our Site, register on the Site, or subscribe.
• In connection with other activities, services, features, or resources we make available on our Site.
Users may be asked for, as appropriate, their email address, name, phone number, and other contact details. Users may visit the Site anonymously, but we will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identifiable information, though doing so may prevent them from engaging in certain Site-related activities.
HOW DO WE USE THE INFORMATION THAT YOU PROVIDE TO US?
We may use your information in the following ways:
• To ensure the Site is delivered effectively for your needs.
• To provide information, products, or services you request from us.
• To carry out obligations from contracts between you and us.
• To send appointment reminders, promotional materials, or newsletters, where you have opted in.
• To improve customer service and respond to inquiries or complaints.
• To optimize the Site and the services we offer.
• To analyze data for marketing and demographic studies to improve our offerings.
We may also use your information for email notifications, newsletters, and marketing communications you have consented to. You can opt out of receiving such communications at any time by contacting us at frontdesk@easttexasorthodontics.com or following the “unsubscribe” instructions in emails.
COOKIES
Our Site may use cookies to enhance User experience. Cookies are small text files placed on your computer to track usage and personalize content.
Users can set their browser to refuse cookies or alert you when cookies are being sent. However, some Site features may not function properly if cookies are disabled.
We may also use analytics services, such as Google Analytics, and advertising platforms, such as Google Ads and Facebook Ads, which place cookies on your device to monitor usage, personalize advertising, and improve our marketing efforts.
DISCLOSURE OF YOUR INFORMATION
We do not sell, trade, or rent Users’ personal identification information to others. However, we may disclose your personal information:
1. To service providers or partners assisting us in operating the Site or providing services to you.
2. To comply with legal obligations or enforce our rights.
3. To Facebook Inc., Google LLC, and their affiliates for targeted advertising and marketing purposes. You can review their privacy policies and terms here:
• Facebook Custom Audiences: https://www.facebook.com/ads/manage/customaudiences/tos.php
• Google Ads: https://policies.google.com/privacy
Information collected for advertising purposes may be used to deliver customized ads and improve campaign performance.
THIRD-PARTY SITES
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of such external websites. We encourage Users to review the privacy policies of third-party sites before submitting personal data.
HOW DO WE PROTECT YOUR INFORMATION?
We implement appropriate security measures to safeguard your personal information from unauthorized access, disclosure, or destruction. However, data transmission over the internet is not completely secure, and we cannot guarantee absolute security.
Your information will only be retained for as long as necessary to fulfill its intended purpose or as required by law.
ACCESSING YOUR INFORMATION
You may request access to or correction of your personal information at any time by contacting us at: East Texas Orthodontics
Address: 240 TX-243, Canton, TX 75103
Phone: (903) 567-4930
Email: frontdesk@easttexasorthodontics.com
We may require proof of identity for such requests.
CHANGES TO OUR PRIVACY POLICY
We reserve the right to update this privacy policy at any time. Changes will be posted on this page with a revised effective date. We encourage Users to check this page regularly to stay informed about how we are protecting the personal information we collect.
YOUR ACCEPTANCE OF THESE TERMS
By using this Site, you signify your acceptance of this policy. If you do not agree, please do not use the Site. Continued use following changes to this policy will be deemed as your acceptance of those changes.
CONTACTING US
If you have questions or concerns about this Privacy Policy, please contact us at: East Texas Orthodontics
Address: 240 TX-243, Canton, TX 75103
Phone: (903) 567-4930
Email: frontdesk@easttexasorthodontics.com